Method

The statistics of weight loss success do not make encouraging reading. On average, 85% of dieters end up the same weight, or heavier, two years after a diet.

So why, instead of publishing a new diet plan every week, is there not more discussion in the media about the reasons behind these results?

Have you ever asked yourself the following questions:
Are diets really feasible? Could it be that we have been asking for too many things in too little time?
We live in a society of instant gratification. That’s why we want to lose those 5 kilos/11 pounds by the end of next week. But what would you say to someone who asked you to give a lecture in Italian tomorrow? Or to someone who requested you to give a piano concert within a month? Or play a tennis match with Roger Federer in the near future? Yes, of course you would get a book on Italian verbs, a video on tennis or a beginners’ piano tutorial to help you! In the above cases, you would have no problem using your good judgment.

Yet, millions and millions of women embark every day on a diet that requires them to come off their favourite foods immediately, go hungry, hit the gym 4 times times a week in temperatures too hot or cold, without any respect for their busy agenda. Not many seem to see a contradiction here. The common sense that leads us through our everyday lives seems to fail when we start discussing dieting. How much, can you lose, really? Find out in our article "17 pounds in 17 days".

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